Nike & González Iñárritu Write the Future

Thanks to Sonny for the lob:
“Inception and the world cup at the same time‚Ķ i must be dreaming‚Ķ”
As Reuben volleyed:
“Directed by Alejandro Gonz√°lez I√±√°rritu. Safe to say he‚Äôs having a good week.”

Nike today unveils an action-packed film that brings together some of the world‚Äôs greatest players to inspire football lovers and sports fans around the world. The epic three-minute ‚ÄúWrite the Future‚Äù film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees…

Directed by renowned Hollywood director and producer Alejandro González Iñarritu (21 Grams, Babel), this epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect across the world.

Football fans around the world will be able to experience the full three-minute film online at nikefootball.com from May 20th at 6pm GMT before it rolls out through global partnerships with Facebook, YouTube and QQ.com on Saturday the 22nd. The spot will then air across 32 countries, sharing the campaign with millions of fans around the world on May 22nd.

“This epic campaign really captures the scale, emotion and impact that one single moment in a football game can have on a player, fan or nation,” said Davide Grasso, NIKE, Vice President of Global Football Marketing. “This is just the beginning of the journey. The next stage allows everyone who loves football to engage and interact in an incredible way.”

“Every touch you have in a game has the ability to change the entire course of not just those 90 minutes, but your entire tournament or season,” said Cristiano Ronaldo. “One touch of the ball can be an opportunity to leave your mark on the game and write your own future, or equally a moment missed, that creates a legacy for your opponent with their fans.”